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Beauty Industry

Benefit’s Bus-Shaped Airport Kiosk

The brand's beauty vending machines will be 'parked' at airports across the country.

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By: Jamie Matusow

Editor-in-Chief

Benefit Cosmetics just launched its first airport kiosk in the U.S., at New York’s JFK airport in the Jet Blue terminal – and we can expect to see at least 20 more by Fall 2013.

The cute pink “bus” will soon be parked at other airports across the country – including Las Vegas, Houston, Austin, Savannah, and Cleveland.

But the best part about it is the fact that the “bus” is a beauty vending machine.

Travelers will be able to find whatever they forgot to pack, fast. The machines are selling 30 of Benefit’s most popular products, including “They’re Real” mascara and the POREfessional pore-minimizing primer.

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